Analysis flow
The road from interview to manuscript
Qualitative analysis is not linear; you move from coding to themes and back again. The panel supports that movement and records every step.
1. Bring your data
5Three routes: file upload, pasted text, survey import.
- Word, PDF, plain text, subtitle and spreadsheet files
- Automatic speaker-turn segmentation
- Speaker → participant mapping for focus groups
- Open-ended answer import from YouReply Survey
- Participant attribute import from CSV
2. Code
4The core of the product: fully usable without any AI.
- Assign codes by highlighting text
- Overlapping and nested codings
- Hierarchical codebook with definitions and rules
- Excerpt and PARTICIPANT counts per code
3. Ask the AI
4Optional. With it switched off the product is complete.
- Deductive coding against your codebook
- Inductive coding with new code proposals
- Suggestion inbox: accept / change code / reject
- Unanchored suggestions are counted and reported
4. Consolidate the codebook
5The second round inflates the codebook; tidying it is part of analysis.
- Merge, split, move, archive
- See how many codings an operation will affect
- Rationale recorded for your methods section
- Undo the last operation in one step
- AI-suggested merge groups
5. Build themes
4A theme is not a parent code; it is an interpretive layer above codes.
- A theme may draw codes from different branches
- A code may belong to several themes
- Theme narrative — the body text of your report
- Prevalence is computed over PARTICIPANTS
6. Compare
4Matrices and patterns; every cell opens onto its source.
- Theme × participant matrix
- Code × demographics matrix
- Similarity, difference, contradiction, outlier
- Findings stay out of reports until accepted
7. Write memos
3In grounded theory, the analytic memo IS the analysis.
- Analytic, methodological, reflexive and general memos
- Attach to a document, code, theme or excerpt
- Search excerpts, memos and uncoded transcript text
8. Report
4A report is frozen at generation time; it never changes silently.
- Codebook report
- Quote table with sources
- Full qualitative research report
- Word and Excel download, PDF from your browser
Code your first interview today
The free plan carries a pilot study from start to finish. No credit card required.