Analysis flow

The road from interview to manuscript

Qualitative analysis is not linear; you move from coding to themes and back again. The panel supports that movement and records every step.

1. Bring your data

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Three routes: file upload, pasted text, survey import.

  • Word, PDF, plain text, subtitle and spreadsheet files
  • Automatic speaker-turn segmentation
  • Speaker → participant mapping for focus groups
  • Open-ended answer import from YouReply Survey
  • Participant attribute import from CSV

2. Code

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The core of the product: fully usable without any AI.

  • Assign codes by highlighting text
  • Overlapping and nested codings
  • Hierarchical codebook with definitions and rules
  • Excerpt and PARTICIPANT counts per code

3. Ask the AI

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Optional. With it switched off the product is complete.

  • Deductive coding against your codebook
  • Inductive coding with new code proposals
  • Suggestion inbox: accept / change code / reject
  • Unanchored suggestions are counted and reported

4. Consolidate the codebook

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The second round inflates the codebook; tidying it is part of analysis.

  • Merge, split, move, archive
  • See how many codings an operation will affect
  • Rationale recorded for your methods section
  • Undo the last operation in one step
  • AI-suggested merge groups

5. Build themes

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A theme is not a parent code; it is an interpretive layer above codes.

  • A theme may draw codes from different branches
  • A code may belong to several themes
  • Theme narrative — the body text of your report
  • Prevalence is computed over PARTICIPANTS

6. Compare

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Matrices and patterns; every cell opens onto its source.

  • Theme × participant matrix
  • Code × demographics matrix
  • Similarity, difference, contradiction, outlier
  • Findings stay out of reports until accepted

7. Write memos

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In grounded theory, the analytic memo IS the analysis.

  • Analytic, methodological, reflexive and general memos
  • Attach to a document, code, theme or excerpt
  • Search excerpts, memos and uncoded transcript text

8. Report

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A report is frozen at generation time; it never changes silently.

  • Codebook report
  • Quote table with sources
  • Full qualitative research report
  • Word and Excel download, PDF from your browser

Code your first interview today

The free plan carries a pilot study from start to finish. No credit card required.