Turn your interviews into traceable themes and findings
Code, develop themes from and report interview transcripts, focus group recordings, open-ended responses and field notes in one workspace. The AI offers code and theme suggestions; accepting, editing and rejecting them is the researcher's decision. Trace every finding back to the excerpts and source documents behind it.
YouReply Qualitative, known internationally as YouQualitative
From interview to finding in three steps
Bring your data
Upload Word, PDF or plain-text transcripts, paste text, or import open-ended answers from YouReply Survey. Speaker turns written as “Name:” are split automatically; in focus groups you map speakers to participants.
Code it: alone or with AI
Select text and assign a code. Or press “Suggest codes”: the AI produces suggestions with excerpts taken from the source text, and you accept them, change the code or reject them. The codebook is hierarchical; the latest codebook operation can be undone in one step.
Build themes and report
Group codes into themes and read theme × participant and code × demographic matrices; click a cell to open the excerpts behind it. Download the report as Word or Excel.
The core steps of qualitative analysis in one workspace
Every step from coding to report is recorded so you can trace it back.
In-depth qualitative analysis, or scalable feedback analysis?
Both products work on text data; the difference lies in the purpose of the analysis, the volume of data and the degree of researcher control.
YouReply Qualitative
This is the place if you want to build a codebook, code interviews line by line and interpret themes as the researcher. A methodological workspace for interviews, focus groups, field notes and open-ended responses.
You are hereYouReply Intelligence
Use Intelligence if you want to review large volumes of feedback against the same criteria on a regular basis, track trends and produce executive output. Ready-made set-ups for app reviews, support records, NPS comments and call-center transcripts.
Explore YouReply IntelligenceCode your first interview today
The free plan carries a pilot study from start to finish. No credit card required.